About Us

Take a portion of passion for food and cooking, add a pinch of great people, blend in the best Brands from Australia and the world, and mix with the best locations! The Perfect recipe for our Homeware and Kitchenware Stores.

What’s Cooking has been in the Sydney market for since 2011 and currently has 9 stores in locations around Sydney and Wollongong and we are still growing.

Our stores offer the cooking enthusiast some of the premium brands available in cookware, kitchen gadgets, tabletop and glassware. These brands provide quality, innovating design, inspiration and practical application all at affordable prices.

Brands such as Maxwell & Williams, KitchenAid, Anolon, RACO, Scanpan, Essteele, Global, Krosno, Cuisinart, Avanti Bodum, Bamix, Zyliss, and many more.

We can help you select the right tools, cookware and serving accessories to provide the perfect meal, be it a Tuesday night family dinner, BBQ with friends, or a formal Christmas lunch. From Spaghetti Bolognese to Lamb Tagine, Butterfly cakes to Croquembouche What’s Cooking have all you need.


The Cook’s Club

Join our Cooks’ Club to earn rewards points towards a voucher to spend in store or online. Each $1 spent earns 1 point and 200 points earns a $10.00 voucher. And you will be surprised how quickly a voucher becomes available once you start looking at out range.

Our Cook’s Club points and vouchers do not expire and can be saved to use for a major purchase.

Cook’s Club members will also receive special offers and promotional information and may from time to time be invited to special VIP events.

To join the cooks club sign up here or visit one of our stores.

To unsubscribe from What's Cooking Cook's Club news letters here or visit one of our stores.

To unsubscribe from Arrowmaster Cook's Club news letters here or visit one of our stores.

For Terms and Conditions of the Cook’s Club please visit here.



"Work for the Best Boss you will ever have…” Yourself!

To grow the business further we are now actively looking for Franchisees to take over existing stores or open new stores and join in our passion for Homewares and retail.

Our Franchising philosophy is to provide extensive support and assistance in procedures and systems as well as purchasing, while allowing each store to have the flexibility to target its individual demographics. This allows the hands on franchisee to stock our core range of products and also choose and source merchandise from an extensive wider range that suits their customer and local market.

A What’s Cooking Franchisee will be a hands on business owner working in the business and actively involved in the day to day operation and purchasing.

Our first Franchise opened in 2014 and is performing well. The owner would be happy to discuss his experience and performance with any prospective new Franchisee.

For Information on becoming a What’s Cooking Franchisee please email


What’s Cooking Head Office
154 Bonds Road
Riverwood NSW 2210
0409 822 806
Ask for George

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